A guest post by Cindi Schultz, CEO & Founder of two companies: Foothold Services, “Cleaning up content messes for clients worldwide since 2004,” and My Foothold, “Inspiration for women who want to take charge and improve their lives.”
NIKE. COKE. MAILCHIMP. FACEBOOK. TWITTER. SKYPE.
I don’t have to give you anything but the names of these brands – and you can picture them. You probably have a reaction to them too (warmth, cold, anger, desire). That’s because their brands are so well styled and maintained they don’t need an introduction. Their revenues prove it. Continue reading