She’s Mom, Incorporated: Sonal Gerten, Tumblewalla

Minneapolis mom, Sonal Gerten, founded Tumblewalla, an Indian-inspired line of brightly colored organic cotton play wear for babies and toddlers, which she runs out of her home while caring for her now three-year-old son. Serious about play, she also created the Tumble & Tickle Movement, a philanthropical arm of the company that donates 5% from every item purchased to global nonprofit partners that make play happen for children around the world. 

MomIncorporated: What inspired you to start Tumblewalla?
Sonal: When I was pregnant with my son, I, like most moms, wanted to find distinctive, colorful and cozy clothes for my baby but everything for boys was in brown and blacks or had skulls and cross-bones on it – not what I was looking for!

At the time, I was intrigued by this nugget of a business idea but it didn’t feel right in my gut yet.  It wasn’t until after I gave birth when I found it incredibly difficult to just enjoy the moment, laugh and be playful with my son, that I realized I could stand for something bigger than just the clothes – I wanted to help families be more in the moment and celebrate the whimsy and joys of being a child. This led to the beginnings of Tumblewalla and our Tumble and Tickle Movement.   I strongly believe every child has a RIGHT to play and enjoy their childhood no matter where they live or their economic situation and this belief is the vision that fuels my work each day.

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Stop striving for balance: It’s a JUGGLE

(excerpted from the book Mom, Incorporated)

We’ve talked about time issues and money issues, but what about those elusive “balance” issues? Right now, you might be waiting for us to swing down from the heavens with the
SECRET to Work/Life Balance.

So here it is . . .

There is no such thing as perfect balance –
and the sooner you embrace that fact,
the more “balanced” you will feel.

Danielle on Balance:

For the longest time, the word “balance” felt like a bad word to me. I was certain
there was a secret handshake — a code word even — that allowed only the most
special of mothers into the mythical world of balance. I was certain if I could just
be strong enough, smart enough, organized enough, I would crack the code. But it
wasn’t happening. And the only success I saw was the successful failure to balance
my work and home lives. Until one day it hit me: Balance is impossible. Continue reading

Meet the Authors: Danielle Smith and Aliza Sherman

Author and e-entrepreneur Aliza Sherman and Danielle Smith, founder of ExtraordinaryMommy.com and accomplished vlogger, have teamed up to write a warm, accessible and holistic guide for soon-to-be and stay-at-home moms who are looking to start and run a business from home.

For more information about the co-authors and new book, you can also read Danielle’s announcement as well as Aliza’s announcement.