Tips from One “Mom with a Biz” to Another

Rebecca Batisto is the founder of Abask Marketing, a full-service marketing agency specializing in everything from social networking and website production to public relations and everything in between. She created the business from home while working a full-time job but as her “side” business grew she was able to leave that job to focus on running her own business full-time. And, just two weeks later she found out she was pregnant! She is now the proud mom to two children under three and is successfully running her business out of her home office in sunny South Florida. 

She knew she wanted to be an entrepreneur and a mother but becoming both at the same time was more of a challenge than she had anticipated. Rebecca shares some of the lessons she learned through this experience and offers some guidance to help you along your journey.  Continue reading

They’re Mom, Incorporated: Suzanne Browne and Martina Delaney

In honor of St. Patrick’s Day, Mom, Incorporated had the opportunity to interview Suzanne Browne and Martina Delaney, the founders of Clevamama™, a mom-owned baby products company based out of Ireland that recently entered the American market. 

 

MomIncorporated: How did you get started with Clevamama™ and how has it evolved into the business it is today?

Suzanne: Established in 2003, in the midst of three very small babies, very little sleep and a conveyor belt of feeding and changing, we had what you might call a “light bulb” moment. That moment led to the creation of a small family run online baby website where we sold third party baby products from our own homes.

Although our online shop was successful, it wasn’t long before we began to realise just how lucrative the nursery industry was. People are always going to have babies and the nursery industry is one of few that actually thrives in a recession!

As Moms, our primary goal was to develop an honest brand with pure products that would make parents lives that bit easier, safer and healthier.  Hence the birth of Clevamama™ which coincided with the birth of my second baby!  Designed by Moms for Moms, Clevamama™ products are creative, practical and above all, affordable. With over 40 products in our range we are proud to say we are now an international brand of choice.  Continue reading

7 Smart Ways to Market Your Company

Here are some of our favorite tips for getting started with marketing your home-based business.

1. Spread the Word: Send an e-mail to your entire list of contacts, letting them know about your new business and offer a referral discount. (We use MailChimp.)

2. Be Social: Create a presence in popular social networks for your new company and invite your personal and professional contacts to connect with you there. (We’re on Facebook, Twitter, YouTube and Pinterest)

3. Go to Print: Develop printed collateral such as business cards, postcards, and fliers to promote your company. (Have you checked out TinyPrints?)

4. Network, Network, Network: Attend business networking events to distribute marketing materials and talk about your business with prospective customers who could also refer customers to you. (And don’t forget about getting a free account on LinkedIn!)

5. Get Listed: List your company in business directories, including Web-based ones. (Examples: Google Places for Business, LinkedIn Company Directory)

6. Get Published: Submit prewritten articles or blog posts with great tips and information based on your expertise. Try a trade or chamber newsletter or a blog that reaches your target market, or even your local newspaper. (Also publish online on sites like Squidoo and Gather.)

7. Youtube It! Create a fun, short video to demo your product or promote your services and upload it to YouTube. You can capture screenshots and your voice, easily making a screencast on Screenr.com or add audio to a slideshow on Slideshare.net or even use cute cartoon characters to “read” your script at Xtranormal.com.

What cool ways are you marketing your company?

excerpted from the book Mom, Incorporated