She’s Mom, Incorporated: Dee Wanger, Ridekick International

For almost two decades, Dee Wanger has pursued her career mostly through entrepreneurial endeavors, using her home as a primary base. A mom raising two daughters, Dee founded her regional science museum (now – while also working from home as a publication production professional.

After teaching elementary school while her daughters were in high school, Dee is now one of the founding members of Ridekick International, an innovative company that makes a motorized trailer that attaches to any bike and pushes the bicycle up to 19 mph for a distance of 10 miles. 

MomIncorporated: Tell us about Ridekick International and your role with the company.
DEE: We make motorized trailers that attach to and push bicycles up to 19 mph for distances of 10 – 30 miles.  It’s perfect for people who want to use bicycles for transportation and recreation (commuting, errand running, taking kids to activities) but aren’t strong enough, have physical limitations, or don’t want to arrive sweaty.  The Ridekick Child Trailer is our newest product that we’re excited to bring to the market.

I serve as “The Queen of Caulk” – filling in wherever there’s a need.  This can mean banking, marketing, office manager, sales, customer service, order fulfillment, purchasing, and janitorial staff.  My overarching role is as the culture development and assurance officer. Continue reading

Worksheet: Getting a Handle on Your Time

Mom Incorporated includes a variety of worksheets and checklists to help you plan out your business journey. It features charts to help you decide how much you need to make, how to set up your office and how to home in on your target market. Here’s a chart you can download, which focuses on getting a handle on your time.

DOWNLOAD: Worksheet: Getting a Handle on Your Time (right click on PC or CTRL click on Mac to save to your computer).

DOWNLOAD: Worksheet: Getting a Handle on Your Time

Meet the Authors: Danielle Smith and Aliza Sherman

Author and e-entrepreneur Aliza Sherman and Danielle Smith, founder of and accomplished vlogger, have teamed up to write a warm, accessible and holistic guide for soon-to-be and stay-at-home moms who are looking to start and run a business from home.

For more information about the co-authors and new book, you can also read Danielle’s announcement as well as Aliza’s announcement.