Kimberly Palmer’s new book, “The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life,” is all about that – starting an entrepreneurial side-business as a gateway to financial security and personal satisfaction. With profiles of successful “side-giggers”, inspiration and helpful advice, the book is a complimentary companion to Mom, Incorporated: A Guide to Business and Baby. We caught up with Kimberly to chat about her inspiration for the book and how moms can channel their entrepreneurial spirit through a side-business. Continue reading
Ring in the new year with some advice from successful mom entrepreneurs. We rounded up the top quotes from 2013 from our Moms with a Biz series. There’s bound to be a few nuggets of wisdom you can use to help boost your motivation for 2014.
BEFORE YOU BEGIN, DO THE MATH
“Make sure you know all your financial obligations and are true to yourself about why you want to start a business. If it’s to spend more time with your family, explore the realities of how much time starting your own business will take. The worst thing is to launch a business and then realize that you either can’t afford the adventure or that you’re not getting the time or flexibility to be with your family that you were seeking.”
Mom, Incorporated authors, Aliza Sherman & Danielle Smith, have joined the esteemed panel of judges for StartupNation’s fifth annual competition, “Leading Moms in Business,” sponsored by office supply superstore, Staples.
StartupNation is an online resource that provides information and support for small-business owners and entrepreneurs. Their contest celebrates the hard work and dedication of women who are taking care of their families and running a successful business. Danielle and Aliza literally wrote the book about juggling motherhood and entrepreneurship in their holistic guide.
“We are honored to be invited to participate on the panel of judges,” said Aliza. “Startup Nation is a stellar resource for business owners, and we love the fact that they are recognizing moms with companies, a powerful force in business today.”
Aliza and Danielle will be joined by four additional judges on the panel: Jeff Sloan and Rich Sloan, founders of StartupNation, veteran media executive, Carolyn Wall, and Kim Jarvis, President, C. Jarvis Insurance Agency.
This year’s competition received nearly 350 entries of mom-owned businesses from throughout the United States. The top 10 businesses as decided by a popular vote will be presented to the panel of judges to be scored on the following criteria: 1) Revenue growth 2) Innovation 3) Creativity 4) Future growth potential.
The prizes for the competition are:
• One first place winner will receive $10,000 from Staples
• The top three winners will receive a $1,000 Staples gift card towards their office improvement efforts, a complimentary workplace design consultation from Business Interiors by Staples, and a complimentary business growth consultation by StartupNation founders, Jeff and Rich Sloan.
The winners of the competition will be announced later this month. In the meantime, Aliza and Danielle share some of their wisdom and advice for mom business owners in an interview with StartupNation, The Art of Being a Successful Mom Business Owner.
Minneapolis mom, Sonal Gerten, founded Tumblewalla, an Indian-inspired line of brightly colored organic cotton play wear for babies and toddlers, which she runs out of her home while caring for her now three-year-old son. Serious about play, she also created the Tumble & Tickle Movement, a philanthropical arm of the company that donates 5% from every item purchased to global nonprofit partners that make play happen for children around the world.
MomIncorporated: What inspired you to start Tumblewalla?
Sonal: When I was pregnant with my son, I, like most moms, wanted to find distinctive, colorful and cozy clothes for my baby but everything for boys was in brown and blacks or had skulls and cross-bones on it – not what I was looking for!
At the time, I was intrigued by this nugget of a business idea but it didn’t feel right in my gut yet. It wasn’t until after I gave birth when I found it incredibly difficult to just enjoy the moment, laugh and be playful with my son, that I realized I could stand for something bigger than just the clothes – I wanted to help families be more in the moment and celebrate the whimsy and joys of being a child. This led to the beginnings of Tumblewalla and our Tumble and Tickle Movement. I strongly believe every child has a RIGHT to play and enjoy their childhood no matter where they live or their economic situation and this belief is the vision that fuels my work each day.
In honor of St. Patrick’s Day, Mom, Incorporated had the opportunity to interview Suzanne Browne and Martina Delaney, the founders of Clevamama™, a mom-owned baby products company based out of Ireland that recently entered the American market.
MomIncorporated: How did you get started with Clevamama™ and how has it evolved into the business it is today?
Suzanne: Established in 2003, in the midst of three very small babies, very little sleep and a conveyor belt of feeding and changing, we had what you might call a “light bulb” moment. That moment led to the creation of a small family run online baby website where we sold third party baby products from our own homes.
Although our online shop was successful, it wasn’t long before we began to realise just how lucrative the nursery industry was. People are always going to have babies and the nursery industry is one of few that actually thrives in a recession!
As Moms, our primary goal was to develop an honest brand with pure products that would make parents lives that bit easier, safer and healthier. Hence the birth of Clevamama™ which coincided with the birth of my second baby! Designed by Moms for Moms, Clevamama™ products are creative, practical and above all, affordable. With over 40 products in our range we are proud to say we are now an international brand of choice. Continue reading