She’s Mom, Incorporated: Zoe Kardasis Sturtz, Edit Design Build Studio

Zoe Kardasis Sturtz is one half of the husband-wife team that is Edit Design Build Studio. The duo started this residential remodeling company in 2009, just a year before their first son was born. Now they’ve got two boys under 4 and they are still running their business out of their home. Living and renovating in the community they call home might just be the secret to their success. 

MOMINCORPORATED: What inspired you and your husband to start Edit Design Build Studio?
When we started our company it was 2009 we were in the midst of a very long and hard recession. The construction industry and architecture field had been hit particularly hard. After a year or so of us both struggling to believe our jobs working elsewhere were secure, we realized that the best place to put our efforts, and our faith, was in our own hands. Continue reading

Mentors for Mom Entrepreneurs – 5 Tips on Selecting the Right One for You

A mentor is a trusted advisor that can you can talk to about your business, offer a different perspective, or help you work through a challenging situation. Consider it another resource in your toolbox. As moms you are already juggling so many things that you often have to call in the reinforcements for help: from babysitters and housecleaners to accountants and lawyers. A mentor is another resource that can help you take your business to the next level by supporting you in the areas where you may not be as strong.

In the first part of our series on mentors, we talked about why you should get a mentor (you can’t be an expert in everything) and offer suggestions on where to look to find a mentor. Here are five strategies on how to choose the right mentor for you. Continue reading

Business Mentor: Another Resource in your Entrepreneur’s Tool Kit

Starting your own company can often feel like the best decision you’ve ever made. But, there may be times when working on your own can feel lonely or isolating. One often-overlooked resource for entrepreneurs is a business mentor.

Colleges often set up mentor programs for their students. They’ll pair a student with an alumnus who is working in the field of study and the student has an opportunity to learn what it’s like in the real world. They can shadow their mentor to see “a day in the life,” or ask questions about the work, the field, or what they should be doing now to prepare themselves for a career in that field. A mom entrepreneur can benefit in much the same way from a mentorship relationship with a business mentor. Continue reading

Vote for Aliza Sherman! The 2013 Small Business Influencer Awards

We are so excited to announce that our very own Mom, Incorporated co-author, Aliza Sherman, has been nominated for a 2013 Small Business Influencer Award in the “expert” category. Please help her win by casting your vote today!!

The Small Business Influencer Awards recognize the unsung heroes who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful.

As co-author of Mom, Incorporated and Social Media Engagement for Dummies, she continues to support mom entrepreneurs by providing tips and resources to inspire small business owners to embrace and leverage technology that will help them start and grow their companies.

Aliza sees her job as making technology more accessible to humans. “Being nominated as an expert for the Small Business Influencer Awards is positive recognition of the years of passionate support I’ve devoted to helping small business owners understand and benefit from technology,” she says.

Let’s show our support for Aliza and help her win the 2013 Small Business Influencer Award. You can vote every day through September 9th and encourage others to vote, too!

Be a Featured Mom Entrepreneur on!


Are you a Mom Entrepreneur? Have you started a business from home while pregnant or raising a child/children? We want to hear your story!

Be the next featured mom in the “Moms with a Biz” section of Mom, Incorporated!

We promote women with home-based businesses, share expert advice, and provide learning resources and materials to help you start and grow your own home-based business with a baby or small children in your midst.

By sharing your story, you are inspiring other moms and sharing the lessons you learned the hard way.

Contact us and tell us a little bit about you, your company and your story!