Chapter 7: Lights, Camera, Action…Starring Your Start-Up

Build Your Brand

Work Sheet: Brand-Building Questions

Using Technology to Build Your Brand


Landing Your Domain Name


Using Your Domain Name


Getting a Web Site


Building Your Brand With Social Media


Mom Quiz: What Social Network Suits You?


Check List: Facebook Marketing for Your Business


Check List: Using Twitter


Check List: Leveraging LinkedIn ADD 1-2 LINKEDIN STORIES?


At a Glance Grid: Do’s and Don’ts of Social Media

Getting the Right Clients and Customers


At a Glance Grid: What Customers Want

Maintaining a Professional Image

Promoting Yourself


Online Marketing Tactics


  • Guest Blogging
  • Enewsletters
  • Directory Listings
  • Public Relations (PR)
  • Facebook Ads
  • Google Adwords
  • Mobile Advertising

Offline Marketing Tactics

  • Bylined Article
  • Public Speaking

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