She’s Mom, Incorporated: Catriona Wallis

Catriona Wallis is the Founder and CEO of Colto, a developer of mobile games that teach language to kids. We caught up with this globe-trotting mother of two to find out how she transformed her background as an English teacher in Europe into an entrepreneurial adventure in mobile technology. 

MOMINCORPORATED: Where are you from originally? What motivated your move to Italy?
CATRIONA: I was born and raised in Sydney, Australia. After a 10 year career in television, then working in business development in the Arts, I became seriously ill at 32 and had to stop work for 4 months. During my recovery, I decided to do what my heart had been telling me for the past few  years and move to Europe. I sold everything and used the funds to travel to Italy to study Italian, eat pasta and drink red wine while I regained strength in my life. I was interviewing for career jobs in London at the time but in my heart I was falling in love with life in Italy.  Then I met and fell in love with my now Italian husband and never considered moving to London again! Continue reading

5 Ways to Make the Most of Mentorship

In the first two parts of this series, we shared how mom entrepreneurs could benefit from working with a mentor and gave some tips on selecting the right mentor for you. In this final post, we will go over the best ways to get the most out of your mentoring relationship.

So, you’ve made the decision to work with a business mentor. Congratulations! That is the biggest step. Then, you researched your options and signed up for a program or asked someone you know to become your trusted business advisor. Now what? The purpose of having a mentor is to help you become a better businessperson. No matter how much or little experience or knowledge you have, your mentor is there to make you even better. Follow these five strategies for making the mentorship relationship work for you. Continue reading

She’s Mom, Incorporated: Zoe Kardasis Sturtz, Edit Design Build Studio

Zoe Kardasis Sturtz is one half of the husband-wife team that is Edit Design Build Studio. The duo started this residential remodeling company in 2009, just a year before their first son was born. Now they’ve got two boys under 4 and they are still running their business out of their home. Living and renovating in the community they call home might just be the secret to their success. 

MOMINCORPORATED: What inspired you and your husband to start Edit Design Build Studio?
ZOE:
When we started our company it was 2009 we were in the midst of a very long and hard recession. The construction industry and architecture field had been hit particularly hard. After a year or so of us both struggling to believe our jobs working elsewhere were secure, we realized that the best place to put our efforts, and our faith, was in our own hands. Continue reading

Mentors for Mom Entrepreneurs – 5 Tips on Selecting the Right One for You

A mentor is a trusted advisor that can you can talk to about your business, offer a different perspective, or help you work through a challenging situation. Consider it another resource in your toolbox. As moms you are already juggling so many things that you often have to call in the reinforcements for help: from babysitters and housecleaners to accountants and lawyers. A mentor is another resource that can help you take your business to the next level by supporting you in the areas where you may not be as strong.

In the first part of our series on mentors, we talked about why you should get a mentor (you can’t be an expert in everything) and offer suggestions on where to look to find a mentor. Here are five strategies on how to choose the right mentor for you. Continue reading

Business Mentor: Another Resource in your Entrepreneur’s Tool Kit

Starting your own company can often feel like the best decision you’ve ever made. But, there may be times when working on your own can feel lonely or isolating. One often-overlooked resource for entrepreneurs is a business mentor.

Colleges often set up mentor programs for their students. They’ll pair a student with an alumnus who is working in the field of study and the student has an opportunity to learn what it’s like in the real world. They can shadow their mentor to see “a day in the life,” or ask questions about the work, the field, or what they should be doing now to prepare themselves for a career in that field. A mom entrepreneur can benefit in much the same way from a mentorship relationship with a business mentor. Continue reading