Mom, Incorporated Wins the Gold

No, this isn’t news of Olympic wins – although for us, it is pretty darn close!

The influential publishing world magazine and website Foreword has selected our book – Mom, Incorporated – as the Gold Book of the Year Award (BOTYA) winner for 2011 in the category of Career. We’re over the moon thrilled. This recognition was unexpected and incredibly validating of the long, hard work we put into the book content. We are grateful.

Ask any serious author and they will tell you that they pour their hearts and souls into each book they write, and for us, Mom, Incorporated was just that – filled with our own stories and the stories of many other women, all from the heart, honest and revealing. We worked hard to make sure that the more technical chapters – like the ones about finances and taxation for new businesses – had personality and soul so they were more compelling to read. (No easy task!)

We’ve heard from many of our readers that our book is not only inspiring them but that they keep it right at their desk and refer to it frequently. This is incredible for us to hear because it is what we set out to do and only dreamed would happen. We wanted to create a holistic, realistic guide to starting and growing a business from home with a baby or kids in your midst that would become an indispensable resource for women. And by adding the stories of dozens and dozens of moms across the country with thriving home-based businesses, we also set out to make our book more timeless and lasting.

We’d love your support getting the word about about Mom, Incorporated. We want to help more women with their dreams of starting a business from home. Here’s how you can help: Click here to tweet out a message. Or share our Facebook Page or posts with your friends. And if you haven’t picked up our book yet, you can do that here!

Thank you to everyone who has supported our book so far! We look forward to meeting more of you in the near future.

7 Smart Ways to Market Your Company

Here are some of our favorite tips for getting started with marketing your home-based business.

1. Spread the Word: Send an e-mail to your entire list of contacts, letting them know about your new business and offer a referral discount. (We use MailChimp.)

2. Be Social: Create a presence in popular social networks for your new company and invite your personal and professional contacts to connect with you there. (We’re on Facebook, Twitter, YouTube and Pinterest)

3. Go to Print: Develop printed collateral such as business cards, postcards, and fliers to promote your company. (Have you checked out TinyPrints?)

4. Network, Network, Network: Attend business networking events to distribute marketing materials and talk about your business with prospective customers who could also refer customers to you. (And don’t forget about getting a free account on LinkedIn!)

5. Get Listed: List your company in business directories, including Web-based ones. (Examples: Google Places for Business, LinkedIn Company Directory)

6. Get Published: Submit prewritten articles or blog posts with great tips and information based on your expertise. Try a trade or chamber newsletter or a blog that reaches your target market, or even your local newspaper. (Also publish online on sites like Squidoo and Gather.)

7. Youtube It! Create a fun, short video to demo your product or promote your services and upload it to YouTube. You can capture screenshots and your voice, easily making a screencast on or add audio to a slideshow on or even use cute cartoon characters to “read” your script at

What cool ways are you marketing your company?

excerpted from the book Mom, Incorporated

A Mom Incorporated Podcast: Sarah Cook of CEO Kids

Well, it has been a long time coming, but finally we can share the first podcast for Mom, Incorporated. Aliza spoke with Sarah Cook, co-author of the book The Parents’ Guide to Raising CEO Kids.

In this podcast, Sarah talks about :

  • her entrepreneurial kids
  • writing a book with her husband
  • running a business from home while considering your family
  • how to delegate for greater business success

If you’re a mom with a home-based business and you’d like to be featured on an upcoming podcast, please get in touch!

Just in Time for Last Minute Holiday Shopping!

Yes, it’s that time of year! We’ve compiled a list of some quick, last-minute stocking stuffer-sized gifts for this holiday season.

We’d be remiss if we didn’t suggest our book, Mom, Incorporated, as the perfect gift for a mom or mom-to-be in your life. Whether you get the actual book or gift the Kindle version, you’ll be giving a gift of empowerment, inspiration, motivation and information.

In the spirit of giving, here are some more gift ideas for the mom entrepreneur or inspiring mom entrepreneur in your life.

Plug Bug Charger – Every home office needs a Plug Bug Charger that lets you charge both your Macbook and iOS device or any other device with a USB charger.

Rollup Travel Charger – Stylish, versatile, and not totally Mac-specific, this multi-charging unit is super compact with a lovely cover that rolls everything up compactly. Perfect for tossing in your bag when out and about or working from the road.

PowerCurl – Another Mac-lover’s dream product (yes, we love Macs). Nest your Macbook cord within this handy, colorful contraption, an innovative creation on the site. Finally, the power cord is tamed!

Pivot Power – If you have a power strip, you know how clunky they can be. Why not give the gift of a pivotable power surge protecting power strip? With home offices often cramped into small spaces, being able to curve your power strip around corners could be just the thing!

Cordies – So many cords, so much frustration! Cordies comes in vibrant colors with five grips and four slots to look great while holding cords in place on a desk or flat surface. (As you can tell: Love!)

Office Supplies Container – What a beautiful white glazed porcelain holder for small office supplies like paperclips or push pins. While lovely and function, this probably goes under the category “keep out of reach of tiny little hands.”

Chalk Wall Calendar – This clever vinyl wall decal calendar gives you space to write down what’s coming up during the month as well as provides a space for additional reminder notes. The erasable Chalk Ink Marker comes separate (oooh, stocking stuffer!)

What great home office finds are you finding online?

Meet The Authors at Blogworld in LA

Stop by the BlogWorld Barnes and Noble bookstore Friday afternoon from 2:00pm – 2:45pm (near Registration desk in the LA Convention Center Lobby) to meet authors Aliza Sherman and Danielle Smith.

In addition to signing their book Mom, Incorporated, Aliza will also be signing her recent book The Complete Idiot’s Guide to Crowdsourcing.

Speaking Workshop for Women

After the signing on Friday, Aliza will be leading a workshop at BlogWorld with Jill Foster of Live Your Talk called Speak Up! Empowering women to find their voices as public speakers. This is a 2-hour interactive experience to help women craft their speaking pitches and hone their presentations.

The LA Mom Incorporated Book Event

Then on Saturday from 2:00pm – 4:00pm, join Danielle and Aliza at their book party at The Border Grill – Downtown LA 445 S. Figueroa Street. You can RSVP on Eventbrite.

Every attendee gets a their first drink free including margarita or sangria and Mexican appetizers.

Are you going to be at BlogWorld Expo in LA? If not, what conference are you attending next?