She’s Mom, Incorporated: Sonal Gerten, Tumblewalla

Minneapolis mom, Sonal Gerten, founded Tumblewalla, an Indian-inspired line of brightly colored organic cotton play wear for babies and toddlers, which she runs out of her home while caring for her now three-year-old son. Serious about play, she also created the Tumble & Tickle Movement, a philanthropical arm of the company that donates 5% from every item purchased to global nonprofit partners that make play happen for children around the world. 

MomIncorporated: What inspired you to start Tumblewalla?
Sonal: When I was pregnant with my son, I, like most moms, wanted to find distinctive, colorful and cozy clothes for my baby but everything for boys was in brown and blacks or had skulls and cross-bones on it – not what I was looking for!

At the time, I was intrigued by this nugget of a business idea but it didn’t feel right in my gut yet.  It wasn’t until after I gave birth when I found it incredibly difficult to just enjoy the moment, laugh and be playful with my son, that I realized I could stand for something bigger than just the clothes – I wanted to help families be more in the moment and celebrate the whimsy and joys of being a child. This led to the beginnings of Tumblewalla and our Tumble and Tickle Movement.   I strongly believe every child has a RIGHT to play and enjoy their childhood no matter where they live or their economic situation and this belief is the vision that fuels my work each day.

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Mom Gets a Conference!

A good conference can be inspiring, motivating, empowering, and a great learning experience for anyone, including entrepreneurs and small business owners. Sometimes that’s just what you need to get you from where you are now to where you want to be next. Conferences can be a great way for mom entrepreneurs to energize themselves and connect with others who have started or want to start their own businesses. Here are some tips on how to make the most out of your conference experience. Continue reading

Submit a Guest Blog Post to Mom, Incorporated

Guest Blog Post Submission Guidelines

Are you a mom entrepreneur with advice to share or an expert on starting a business? Share your expertise, advice and tips with the Mom, Incorporated community by submitting a guest post for our blog.

The Mom, Incorporated community is made up of women who have or want to start and grow a business from home with a baby or small children in their midst. We are geared toward mom entrepreneurs and small business owners, or those considering starting their own business, who could benefit from personal stories and advice about home-based businesses and the work/life juggle. Continue reading

She’s Mom, Incorporated: Katie Wallace

Katie Wallace is a 26-year-old first time mom who created the Yummi Pouch, re-usable food pouch for baby food, with her husband 4 months after their daughter was born. No stranger to the entrepreneurial world, she also had her own web design studio and is the planner/organizer of the Seattle & Bellevue Mommie Mixer, a mom-focused event for 300 local moms and vendors.

MomIncorporated: What inspired you to develop a new product and launch a new company?
Katie: I created my own graphic design studio because I wanted to do something more than the opportunities that were available to me when I graduated with my business degree. I taught myself some basic web design languages, found a need for web design work or in some cases created the need, and got to work developing websites for people in my network. The skills I learned in 4 years working for various clients — design, marketing, SEO, branding — paved the way for my husband, Andy, and I to do everything “in-house” to launch our new startup, Yummi Pouch.  Continue reading