Suzanne Browne, co-founder of Irish baby products company, Clevamama,™ shares her experience as a mompreneur and tips for those interested in starting their own business.
Sisters, Martina Delaney and Suzanne Browne, founders of Clevamama.™
I never really set out to be an entrepreneur. Instead I set out to be successful. Success to me means understanding the value of things, not the price. The value of hard work, honesty, trustworthiness, courageousness, belief and boldness is priceless. So whether you are a stay at home mom or a business tycoon, you will only be a success if you work damn hard at it.
My top 5 tips for success are:
- You need a good idea and a reason for that good idea. When you have your idea you need to turn it into a plan. This plan will be the measure of your success and will become instrumental to your success. If you fail to prepare you should also prepare to fail. Continue reading
In honor of St. Patrick’s Day, Mom, Incorporated had the opportunity to interview Suzanne Browne and Martina Delaney, the founders of Clevamama™, a mom-owned baby products company based out of Ireland that recently entered the American market.
MomIncorporated: How did you get started with Clevamama™ and how has it evolved into the business it is today?
Suzanne: Established in 2003, in the midst of three very small babies, very little sleep and a conveyor belt of feeding and changing, we had what you might call a “light bulb” moment. That moment led to the creation of a small family run online baby website where we sold third party baby products from our own homes.
Although our online shop was successful, it wasn’t long before we began to realise just how lucrative the nursery industry was. People are always going to have babies and the nursery industry is one of few that actually thrives in a recession!
As Moms, our primary goal was to develop an honest brand with pure products that would make parents lives that bit easier, safer and healthier. Hence the birth of Clevamama™ which coincided with the birth of my second baby! Designed by Moms for Moms, Clevamama™ products are creative, practical and above all, affordable. With over 40 products in our range we are proud to say we are now an international brand of choice. Continue reading
For almost two decades, Dee Wanger has pursued her career mostly through entrepreneurial endeavors, using her home as a primary base. A mom raising two daughters, Dee founded her regional science museum (now – www.fcmod.org) while also working from home as a publication production professional.
After teaching elementary school while her daughters were in high school, Dee is now one of the founding members of Ridekick International, an innovative company that makes a motorized trailer that attaches to any bike and pushes the bicycle up to 19 mph for a distance of 10 miles.
MomIncorporated: Tell us about Ridekick International and your role with the company.
DEE: We make motorized trailers that attach to and push bicycles up to 19 mph for distances of 10 – 30 miles. It’s perfect for people who want to use bicycles for transportation and recreation (commuting, errand running, taking kids to activities) but aren’t strong enough, have physical limitations, or don’t want to arrive sweaty. The Ridekick Child Trailer is our newest product that we’re excited to bring to the market.
I serve as “The Queen of Caulk” – filling in wherever there’s a need. This can mean banking, marketing, office manager, sales, customer service, order fulfillment, purchasing, and janitorial staff. My overarching role is as the culture development and assurance officer. Continue reading
Meet Annie Pearson. Annie is the new Community Manager for Mom, Incorporated. She is a mom of a three-year-old boy and currently expecting a baby girl due this summer. She loves being a Mom of a toddler and finds it to be a bit of challenge but fun.
Annie had been working in community engagement, fundraising, marketing and communications for Universities and Nonprofits for the last 10+ years but when her spouse got a job that involved two relocations and quite a bit of travel, they made the family decision for her to become a stay-at-home / work-at-home mom.
She is getting into the blogging and social media world and is thrilled to be working with the inspiring moms at Mom, Incorporated! Annie will be kicking off with a renewed series of interviews with “Moms with a Biz” on the Mom, Incorporated blog. She also recently started her own personal blog, Ever Moving Mama, where she writes about her adventures as a WAHM moving from state to state. She’s looking forward to having fun meeting the Mom, Incorporated readers and community moms!
So please help us welcome Annie to Mom, Incorporated. She’ll be with us on Facebook and Twitter as well with maybe a little bit of Pinterest, too!