What’s in a brand?
Your brand is what people think of when they hear your name. It’s what makes your business stand out — and why people pay attention to you.
Your brand is also the values that define you. Who are you — and what do you stand for? Danielle wants to spread “goodness.” Aliza is known for her work empowering women through technology.
The following chart presents a list of questions to set you on your brand-building path. If you don’t want to mark up the book, you can download the chart.
Download: Brand-Building Questions (right click on PC or CTRL click on Mac to save to your computer).
Download: Brand-Building Questions.